Reinventing Leasing Workflows at TableRock Residential with EliseAI

TableRock Residential is a Boise-based third-party property manager founded in 2019. Managing more than 2,500 units across Idaho’s Treasure Valley and neighboring markets, the firm has built its reputation on deep owner relationships and a culture of rapid innovation.

Rapid portfolio growth and post-pandemic renter expectations exposed gaps in TableRock Residential's staffing model and lead-management workflow.

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• Single-Person Leasing Offices: Several communities were operating with only one onsite team member, forcing them to make a trade-off between promptly following-up with new leads and helping support their residents onsite.
  
  
• Missed Leads: Inconsistent lead nurturing made it difficult to get a clear picture of their marketing ROI, forcing them to increase their ad spend to offset missed leads.
  
  
• The Need for After-Hours Support: Thirty-nine percent of inquiries came in after TableRock's leasing offices closed for the evening, leaving ready-to-lease prospects waiting and giving competitors with strong after-hours lead nurturing a competitive advantage.
  
  

Amber Heafy, Vice President at TableRock Residential, also recognized the opportunity for competitive differentiation. With few Boise operators using advanced tech, she viewed AI-implementation as a chance to stand out, but had to overcome initial team skepticism and tight budgets. Fortunately, Amber and the TableRock Residential team found EliseAI.

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Amber was already familiar with EliseAI’s conversational quality from a prior role, but still wanted to run a competitive head-to-head evaluation. She ended up chosing the EliseAI platform for its human-sounding dialogue, tight integrations, and robust reporting.

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The results of rolling out LeasingAI at TableRock Residential have been substantial.

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• After-Hours Leasing, Supercharged: LeasingAI engaged every prospect 24/7, raising lead-to-tour above 30% and converting 57 after-hours leads to signed leases in Q4 2024.
  
  
• Instant Occupancy Impact: Automated follow-ups pushed a chronically 79%-occupied asset to ~95% in weeks, proving AI’s revenue-driving impact.
  
  
• No Loss of the Human Touch: Amber and her team reported that prospects asked for “Quinn”, their AI leasing agent, by name, while staff praised the AI for eliminating repetitive tasks like tour confirmations.
  
  
• Data-Powered Decision Making: Consolidated reporting let TableRock's market teams cut excess ILS spend and reinvest in higher-yield channels with confidence.
  
  

A 90-day pilot synchronized with budget cycles delivered rapid proof-of-concept, and monthly joint check-ins cemented a change-management playbook that framed the AI as a valued “team member.” The success story now features prominently in owner pitches, and TableRock Residential is evaluating ResidentAI and VoiceAI to deepen automation across the resident lifecycle.

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By pairing EliseAI’s round-the-clock automation with a supportive rollout strategy, Amber and TableRock Residential transformed staffing constraints into a competitive advantage, boosting conversion rates, accelerating occupancy gains, and delighting both prospects and employees. The partnership positions TableRock to scale efficiently while continuing to deliver best-in-class living experiences for residents across the Mountain West, setting them apart from other Idaho-based operators with their laser focus on technology and performance improvement.

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Click here to read a full deep-dive into the TableRock Residential story.