Marketing teams face growing pressure to prove ROI while navigating the complex, multi-touch journeys prospects take before signing a lease. Fragmented channels, outdated attribution models, and basic CRM reporting makes it hard to know what’s truly driving results—leading to wasted spend and under-credited efforts.
That’s why EliseAI just launched our Marketing Attribution and Multi-Touch Report. With actionable insights and full-funnel visibility, teams can confidently allocate budget, double down on what’s working, and finally connect their efforts to real revenue impact. It’s not just about tracking performance, it’s about giving marketing a measurable seat at the table.
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Make Sense of the Modern Renter Journey
In today’s world, renters don’t follow a straight path to a rental listing. Traditional attribution models typically only credit the last source even though they may click on a Google Ad, directly visit your property website, and revisit through an ILS before booking a tour.
Modern multi-attribution surfaces the entire journey a renter might take before converting. By being able to analyze the sequence of steps and impact of each interaction, marketing teams can finally understand what is really driving performance, across all channels.
From First Click to Signed Lease: Insights That Drive Smarter Decisions
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Modern marketers need modern technology. Our new Attribution Report gives marketing teams full-funnel visibility into the entire prospect journey. The dashboard breaks down:
- Funnel Stage Analysis shows which channels initiate first contact, influence tours booked, or drive action after a tour.
- Key Conversion Metrics highlight how many marketing interactions it takes to convert a lead and how long the process typically takes.
- Top Performing Paths reveal the most common and most efficient combination of sources prospects follow on their way to signing a lease.
Turning Attribution into Action
Attribution isn’t just about reporting, it’s about using the insights to optimize your strategy. By gaining clear visibility into your top-performing sources and conversion paths, you can:
- Double down on channels that convert faster or more often.
- Refine your messaging at each funnel stage based on how your renters are interacting.
- Compare performance across properties to scale what works and adjust what doesn’t.
Whether you’re looking to justify budget, streamline your channel-mix, or accelerate leasing velocity, EliseAI’s attribution insights empower marketing teams to make confident, data-backed decisions.
All insights are surfaced through intuitive dashboards that allow you to filter by property, date range, channel, or attribution model, giving you a clear, actionable view of which marketing efforts are driving real results across your portfolio.
Getting Started
The future of multifamily marketing is data-driven precision, and EliseAI's Marketing Attribution and Multi-Touch Report puts that future within reach today. Current customers can locate the Marketing Attribution and Multi-Touch Report directly in Marketing Reporting. If you’re not a customer and interested in learning more, get in touch with our team today.