Rising on-demand expectations make it tougher for fee managers to hire and keep top onsite staff, driving record stress and burnout. Yet GoldOller Real Estate Investments, overseeing 48,000+ units nationwide, slashed employee turnover by 45% in a single year. How? They empower their teams with AI automation that handles routine tasks, freeing staff to focus on moments that truly impact residents. Check out the webinar recording to get insights into their full retention playbook.
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Identifying the Need for Better Tools at GoldOller
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“Tech fatigue” is a very real problem for many multifamily operators. EliseAI surveys showed that the average onsite team is responsible for working out of 7+ platforms on a daily basis, spending more time chasing logins and switching tools than delighting residents. The GoldOller team, recognizing the unnecessary complexity of this, decided to simplify their tech stack with the goal of improving employee retention rates.
Today, GoldOller’s uses EliseCRM as a single source of truth. As it seamlessly integrates with EliseAI’s conversational AI products, GoldOller’s onsite teams no longer have to spend their day manually responding to prospect and resident calls and texts, instead having time to focus on more meaningful, strategic responsibilities. For Ariel Hanson, Director of Operations at GoldOller, this strategic shift to adopt AI and automation technology has been about more than just nurturing leads—it was just as much about nurturing their employees.
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Improving More Than Just Retention Rates: Technology’s Impact on Occupancy
By implementing EliseAI, GoldOller has not only improved employee retention rates by 47.4% but also boosted overall portfolio wide occupancy by 4% over the last year. Rolling out new technology hasn’t just improved the employee experience—it’s improved both the resident and prospect experiences for GoldOller as well.
Today’s renters are conditioned to Uber-fast, always-on service, and they expect the same from their apartment hunt.
With round-the-clock AI answering questions and booking tours in seconds, prospects stay engaged even after the office closes. GoldOller embraced this model early, setting a high bar for modern multifamily operators everywhere.
Hear It Straight from GoldOller
GoldOller recognized that their customers and team members alike needed new, innovative technology to change the way they interacted with their communities. By going all-in on AI and automation, they’ve improved onsite sentiment, leased more units faster, and improved community NOI through better occupancy rates and decreased delinquency. To learn the full playbook they used to improve retention rates with EliseAI and EliseCRM, watch the recording of their webinar, “Leveraging AI to Attract & Retain Top Talent with GoldOller Real Estate Investments,” or read the full case study here.
(This article originally appeared in Multihousing News. Read the original here.)