Leasing teams face constant pressure to convert prospects while navigating the complex reasons why potential renters fall out of the funnel. Identifying why leads are lost, who's losing them, and how to recover them has been a persistent blind spot—leading to missed opportunities and revenue potential.
That's why EliseAI is proud to announce our new Lost Lead Report. With comprehensive analytics and direct conversation insights, property management teams can confidently understand dropoff patterns, optimize messaging, and even recover prospects through strategic cross-selling.
.svg)
Taking a Hard Look Your Leasing Funnel
In a tight rental market, prospects drop off for numerous reasons, whether budget constraints, timing issues, or lack of correct unit configuration. Traditional property management software typically logs these lost leads without providing deeper context or recovery paths. It’s a step in the right direction to accumulate data, but are you actually doing anything with it?
The Lost Lead Report surfaces the entire story behind every lost opportunity. By analyzing loss reasons directly from your property management software, like "Unqualified," “Unresponsive," or “Leased Elsewhere,” and connecting them to actual conversations, leasing teams can finally understand what's truly happening at every stage of the funnel.
From Lost Opportunity to Revenue Recovery: Insights That Drive Performance
Our new Lost Lead Report gives teams unprecedented visibility into prospect dropoff patterns. The dashboard breaks down:
- Loss reason analysis shows precisely why prospects are falling out of your pipeline, whether they were unqualified, chose not to move, read a bad review online, or couldn’t find a unit that suited their needs.
- Gross loss metrics and pie chart for visualization per loss reason to help you identify what the primary causes of leads falling out of the pipeline are.
- Directly linked conversations across phone, email, webchat, and text help you drill down into specific lost leads for agent performance analysis and training opportunities.
Turning Insights into Action Through Training
Getting value out of the new Lost Lead report comes through using the insights you glean to optimize your leasing strategy. By gaining clear visibility into why prospects aren't converting, you can:
- Refine messaging at critical funnel stages based on common objections.
- Provide targeted training to agents struggling with specific types of objections.
- Implement strategic cross-selling to recover prospects who are "unqualified" for their initial property of interest but perfect for another community.
Whether you're looking to improve conversion rates, optimize agent performance, or increase portfolio-wide occupancy, EliseAI's Lost Lead Report empowers leasing teams to make confident, data-backed decisions.
All insights are surfaced through intuitive dashboards that allow you to filter by community, date range, or loss reason, giving you a clear, actionable view of where improvement opportunities exist across your portfolio.
Getting Started
The future of multifamily leasing is data-driven precision, and EliseAI's Lost Lead Report comes one step closer to making that future a reality. Current customers can locate the Lost Lead Report directly in their EliseCRM dashboard. If you're not a customer and interested in learning more, get in touch with our team via the form below.