How to Bring Personalization to Multifamily Proptech Tools

Nate Shames

"Historically, most multifamily owners and managers have done a very poor job responding to leads. As much as 40 percent of prospective residents don’t get a response to their initial queries, according to Minna Song, Minna Song, CEO of MeetElise.

The tech firm was one of the first to introduce conversational machine learning models and AI into the leasing process with its virtual leasing agent/assistant named Elise.

Song has a simple way to explain the value of a virtual leasing agent: 'Elise doesn’t quit. She doesn’t take vacation. She’s always working, always available, always ready.'"

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