How Busboom Group Used EliseAI to Centralize Delinquency Management and Reduce Leasing Burden

Jason Busboom and Thao Te founded Busboom Group in 2005 and currently own and operate over 2,600 apartment homes across 7 properties in the Dallas-Fort Worth MetroPlex. Busboom Group fully embraces ‘change is the only constant’ to consistently break and improve their operations, with a strong focus on efficient and effective processes in conjunction with a well-trained and experienced team.

While Busboom Group had already cultivated a robust operational model, the team saw an opportunity to improve two workflows:

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• Inefficient prospect communication: Onsite teams were individually responding to and following up with each prospect, which was a highly labor intensive process. The team faced challenges maintaining a fast response time and a robust followup cadence, resulting in lost leads—particularly after hours and on weekends.
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• Burdensome collections management: Staff were spending significant time manually handling payment conversations and delinquency management every month, drawing bandwidth away from more valuable activities. 

In addition, extensive onboarding and training requirements for new hires resulted in team members with lower performance levels needing to remain in the organization longer than desired. 

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With that in mind, they rolled out the full suite of EliseAI products to support their shift to an innovative centralized model.

Beyond product performance, Busboom Group chose EliseAI for its collaborative, partnership-driven approach, centered on gathering feedback, rapid iteration, and hands-on implementation. Shortly after rolling out EliseAI products, meaningful results were observed:

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• 24/7 AI Leasing Agent: EliseAI began handling over 90% of all prospect communication autonomously—including across text, email, and voice—totaling over 7,000 messages per month. Despite 25%+ of leads arriving after hours or on weekends, the AI was able to respond to all inquiries with an average response time of just 37 seconds.
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• Payroll Savings and Staff Satisfaction: By allowing the AI to handle the equivalent workload of over three full-time leasing agents, Busboom Group was able to revise its hiring plans and realize around $200,000 in NOI improvement from payroll savings—equivalent to over $75 per unit per year—and maintain its payroll around $1000/unit while paying team members above-market compensation. Onsite employees regained time to focus on higher-impact tasks such as resident interaction and training new hires, which contributed to reduced stress, higher job satisfaction, and more rapid team upskilling.
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• Delinquency Centralization and Automation: DelinquencyAI began autonomously managing all delinquency conversations, following up persistently while remaining aware of real-time payments. This has allowed Busboom Group to achieve a 99% 30-day collections rate, as well as consolidate the majority of related operations to a single centralized team member. This single FTE spends just 2 hours per week on collections & delinquency management across Busboom’s 2,600 units - including AI handoffs, physical eviction notices, and any resident escalations. 

As Busboom Group explores opportunities to expand its portfolio, its investments in AI and centralization will yield compounding benefits over time, allowing it to scale efficiently without a proportional increase in headcount and overhead.

By embracing AI-driven process improvements, Busboom Group has turned two of its most resource-intensive workflows into competitive advantages. With stronger team alignment, reduced overhead, and a more responsive prospect and resident experience, Busboom Group is now better equipped to scale efficiently and stay ahead in a rapidly evolving multifamily landscape.