Ready to Streamline Your Operations?
Book a demo to see how EliseAI automates communication, reduces workload, and delivers real results.
Answer a couple of questions and we'll connect you with the right team member.
MG Properties manages over 33,000 units across the country and, like many other large operators, has been facing rising payroll costs and persistent onsite staffing gaps. In response, they launched a centralization initiative aimed at improving efficiency without compromising service levels at their communities.
Like many other large owner/operators, MG Properties has been looking to unlock cost savings to mitigate rising operational expenses in a tight capital environment. The MG Properties team recognized that new, force-multiplying AI technology provided by EliseAI created a strategic opportunity to rollout a centralized model that would solve for vacant positions, address staff turnover and reduce overall payroll costs, motivating them to push centralization across their portfolio.
To reduce overhead and improve consistency, MG removed 54 ACMs and stood up a centralized team to take over core admin functions, including collections, renewals, and other resident interactions. The model was first piloted by centralizing three top-performing onsite ACMs, each supporting 10 properties. Early wins — including lower delinquency, stronger leasing performance, faster renewal decisions, better retention, and even higher occupancy — built confidence for a full rollout.
Today, just 12 Central Services Administrators (CSAs) support all 54 communities, covering over 15,000 units. EliseAI automates up to 90% of key workflows across the full resident lifecycle, enabling MG’s lean centralized teams to scale operations without adding headcount.
MG Properties extended its centralization model to leasing by introducing a Central Leasing Administrator role. Jordan Reeder, their first hire, now supports 10 communities via the EliseAI platform — reengaging cold leads, managing inbound inquiries, and scheduling tours. By centralizing this work, Jordan boosts leasing performance while giving onsite teams more time to focus on high-value, in-person interactions.
The human + AI hybrid model has proven especially effective, driving more qualified tours and improving lead conversion. MG is now expanding this model to three additional regions, with more central leasing staff to follow.
With 15,000 units already centralized, MG Properties plans to expand the model across the remainder of its 33,000-unit portfolio. The team is continuing to grow its centralized operations through natural attrition and targeted hiring, with the long-term goal of supporting all core administrative and targeted leasing functions from the center. A key driver of that effort? Support from EliseAI.
MG Properties isn’t just a customer of EliseAI—they’re a partner in innovation. As their automation and centralization efforts evolve, they continue to work closely with EliseAI to explore new use cases, shape product development, and identify opportunities to streamline operations across their portfolio. Together, the teams are focused on building scalable systems that reduce manual effort, improve consistency, and elevate the resident experience.
Chris Hagen is responsible for MG Properties’ multifamily portfolio and oversees the leadership operations of the on-site teams as well as the corporate operations departments and support services. Prior to joining MG Properties in 2018, Chris served in public and private real estate management roles for over 30 years. His leadership includes experience in the hotel and restaurant industry, as well as corporate and conventional housing, acquisitions and dispositions, and luxury resort community management. He has overseen a portfolio of more than 30,000 units valued at over $10 billion throughout Southern California. Chris holds a Bachelor of Science Degree in Hotel and Restaurant Management from the University of Wisconsin.
With over 25 years of experience in the real estate industry, Cynthia is a passionate and driven multifamily professional who strives to deliver exceptional results and customer service. With a strong background in business administration and management, Cynthia has expertise scaling and working with diverse and dynamic teams. Her mission is to create and maintain a positive and thriving community for both residents and staff, and to contribute to the further growth and success of MG Properties.
Book a demo to see how EliseAI automates communication, reduces workload, and delivers real results.