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Of Renewal Communications Automated
Increase In Average Notice Period for Turns
Increase In Renewal Reply Rates
Post Brothers is a growing vertically integrated real estate company with a reputation for delivering exceptional resident experiences through meticulously managed properties. Post Brothers has expanded from humble beginnings to become one of the leading owner/operators in Pennsylvania, with approximately 6,000 operating and pre-development units under management. A key component of their rapid rise? Building a strong brand presence—a trend reflected in their high renewal rates and year over year portfolio expansion.
But exponential growth comes with new challenges to overcome. For The Post Brothers team, that took the form of having to manage the complexities of their renewal process at scale.
Like many other operators, Post Brothers’ renewal processes were highly manual. Anthony Scotland, Vice President of Marketing, and Elise Halter, Co-COO, saw that, while their teams were doing their best to track renewal follow-ups in spreadsheets, email, and their PMS, the system just wasn’t scaling effectively. They also saw several large operational inconsistencies that prevented them from delivering data-driven results, including an inability to track interactions and sentiment at scale, as well as a lack of cohesive insight into resident sentiment or recurring maintenance and billing issues.
Their renewal workflow issues came to a head when the team was facing down 236 lease expirations within three-month windows at several of their larger properties. Anthony and Elise quickly realized their manual approach was no longer suited to the needs of the growing Post Brothers portfolio. With that in mind, they turned to EliseAI.
Elise, Anthony, and the Post Brothers team adopted EliseAI’s ResidentAI product suite, spanning Delinquency, Maintenance, and Renewals, to improve both their overall resident experience as well as specifically their renewal workflows. Today, EliseAI’s Renewals tool serves as a unified command center for Post Brothers’ renewal workflows, aggregating pertinent resident details in one easy to access platform and automating tedious follow-ups for Post Brothers’ onsite teams.
Between automated resident outreach across texts, emails, and calls, centralized visibility into resident communication history, outstanding tasks, and billing status, and built-in follow-up sequences ensuring consistent engagement and minimizing oversight, Post Brothers has boosted their resident engagement rate during the renewal process by over 20%, driving more renewals and helping them get notice when a resident is going to vacate faster.
With this extended notice on move-outs, Post Brothers has more time to re-market units and limit vacancy losses. This early alert system and faster overall renewal velocity are directly impacting NOI at their communities, helping deliver outsized returns for investors. But it goes beyond NOI— now, responsiveness is measurable and enforceable, directly improving resident satisfaction and helping the Post Brothers team create meaningful relationships with the people who call their communities home. And the impact on bad debt has been noticeable as well, with the Post Brothers team noting improved small-dollar collections efficiency and resolving any billing disputes faster.
With EliseAI providing real-time insights into resident sentiment and automating communications, the rapidly growing Post Brothers portfolio can maintain operational agility and stay ready to capitalize on opportunities to raise renewal rates. EliseAI is a critical quality-control tool, ensuring consistent delivery of their resident experience brand promise. And with EliseAI helping identify property-specific operational challenges and enabling proactive management interventions, Post Brothers is well positioned to continue turning resident insights into a measurable impact on the bottom line.
As Post Brothers continues to grow, EliseAI’s scalability and automation are a key part of supporting that aggressive growth trajectory without sacrificing resident satisfaction or operational integrity. By combining visionary leadership with best-in-class technology, Post Brothers is carving out a (rapidly expanding) niche for itself as an up-and-coming East Coast operator to watch.
Elise Halter is a dedicated professional with extensive experience in the nonresidential building construction industry. As the Co-Chief Operating Officer at Post Brothers, she leverages her architectural background and project management skills to drive operational excellence. Her leadership style is collaborative, focusing on building strong relationships with stakeholders. Elise's commitment to sustainability and volunteer management further highlights her dedication to making a positive impact.
Anthony Scotland is a proven and evolving marketing leader with a decade of advertising, brand marketing and CRM experience within highly regulated, high volume industries most notably multifamily, gaming and travel. Anthony brings years of experience leading go-to-market initiatives by acting as strategic project leader around launches, renovations, positioning work.
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