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Delinquency Reduction
Per Unit Per Month Benefit from AI
AI-Powered Lead to Lease Rate
Juniper Investment Group is a vertically integrated owner-operator with ~50 multifamily assets totaling $800 million AUM across Texas, Louisiana, and Oklahoma. Through its in-house management arm, First Choice Management Group, Juniper has outperformed regional benchmarks for two decades by pairing disciplined underwriting with resident-centric service. In 2023, however, staffing shortages and changing consumer expectations began to squeeze both operating margins and onsite morale, prompting COO Zoe Rogers and Vice President Molly Bryant to form an internal Innovation Committee and evaluate AI as a strategic lever.
The Innovation Committee’s discovery sessions surfaced recurring friction that conventional tech, point solutions, and their existing staff were struggling to manage effectively (not for lack of trying). They needed a scalable way to uphold Juniper’s service promise without ballooning payroll or piling additional stress on an already stretched-thin workforce.
Fortunately, Juniper Investment Group found EliseAI to help modernize their collections and lead nurturing, with the goal of increasing staff efficiency and improving asset performance.
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Originally referred to EliseAI by a 50,000-unit owner/operator that was having success with the EliseAI platform, Juniper's Innovation committee found EliseAI uniquely willing to collaborate on an automation roadmap, happy to provide dedicated support, and ability to scale across asset classes and community types. An initial 14-community pilot, with a diverse set of assets, confirmed impact and won executive buy-in.
Zoe and Molly’s Innovation Committee kept momentum via weekly feedback loops with EliseAI’s Customer Success team, ensuring property-specific FAQs, phone trees, and maintenance workflows stayed up to date. Onsite staff quickly shifted from cautious to confident once they saw EliseAI resolve more than 85% of inbound questions, freeing them for high-value resident interactions.
Juniper Investment Group's EliseAI rollout delivered a blended ~$15 PUPM ROI by raising revenue, shrinking delinquency, and eliminating redundant software, all while lightening employees’ workload. With a full-portfolio rollout underway, Juniper plans to explore EliseAI’s maintenance-triage and analytics modules to further tighten operating discipline.
For organizations weighing AI, Zoe Rogers offers simple advice: “Pick a partner who listens, iterates, and proves value fast.” For Juniper Investment Group, that partner is EliseAI, and the collaboration is reshaping what operational excellence looks like across the Sunbelt.
Read the original version of this case study here for a deeper dive into Juniper Investment Group's AI success story.
Molly Bryant is a Vice President of Juniper Investment Group, Ltd. Molly held an internship with Juniper in 2016 and joined the firm full-time as an Associate in 2022. She supports multiple core business functions including development, investor relations, and transaction execution. Prior to joining Juniper, Molly led the transaction and marketing efforts for Fritsche Anderson Realty Partners.
Zoe Rogers serves as the Chief Operating Officer at Juniper Investment Group, Ltd., where she brings a depth of experience across acquisitions, asset management, and investor relations. Zoe first joined Juniper as an intern in 2012, returning full-time in 2013 as an analyst. Over her tenure, she advanced through key roles, including portfolio asset manager and leader of the Investor Relations team. As COO, Zoe guides the company’s operations and spearheads strategic initiatives across corporate, investor relations, and property management technology.
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