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Monthly AIGT Booked
of AIGT Tours Conducted After-Hours
AIGT Lead-to-Lease Rate
Sentinel Peak Capital Partners and its in-house management company, Summit Property Management, own and operate roughly 11,000 apartment homes spread throughout Texas. Guided by co-founder Ryan Beaupré’s data-driven philosophy, Summit Property Management runs a lean, centralized services hub that supports onsite teams while driving strong investor returns. Summit Property Management has a history of leveraging technology to improve asset performance and employee satisfaction, as is evidenced by their successful usage of EliseAI’s LeasingAI and ResidentAI products.
Summit Property Management was using a self-guided tour solution to extend their touring hours without overstraining their onsite teams, but had several crucial issues with the tool. For one, it offered limited communication options with prospects on a tour, completely missing the personal, human touch that helps Summit Property Management stand apart. The “one-way” flow of information with no conversational element meant that information was dumped on the prospect with no means for them to get additional information or resolve questions.
The inability for prospects to ask questions exacerbated the lack of navigation built into the tool, causing visitors to wander, get frustrated, and abandon tours. Finally, the lack of connection between the self-guided tour solution and Summit’s onsite teams resulted in tour follow-ups slipping through the cracks, missing out on crucial leasing opportunities.
Summit Property Management drove significantly improved self-serve leasing results after switching to AI-Guided Tours from their existing provider. In the first month of implementing AIGT Summit Property Management saw a 20x increase in total self-guided tour volume compared to their prior self-guided tour vendor, while not cannibalizing any traditional tour volume. 37% of all AI-Guided tours were conducted after-hours, with Saturdays from 4–6 PM receiving the highest volume of tours.
The 59% show rate for AI-Guided Tours surpassed the show rate for their prior self-guided tour solution, as a result of proactive nurturing done by the EliseAI platform. With almost 2,000 tours booked across Summit’s 11,000 units in the first month alone, potential customers looking to tour Summit’s differentiated communities have quickly taken to this new, advanced self-guided touring solution.
There were a few key differentiating features of the AI-Guided Tour solution that motivated Summit Property Management to switch from their previous tool. For one, the AI-Guided Tour solution solved the lack of conversational interaction of their existing self-guided tour tools by leveraging EliseAI’s conversational AI to serve as a virtual guide for Summit’s prospects. The AI-Guided Tour product leverages the EliseAI platform to answer questions in real time via text message, pulling info directly from Summit’s CRM and PMS.
The AI-Guided Tour tool leverages interactive maps powered by Engrain to overcome any wayfinding issues, providing real-time location data and key landmark highlights to ensure prospects can have a smooth, self-guided journey. Plus, EliseAI’s conversational AI follows up with applications immediately after the tour is over, a key driver of higher conversion rates. Leveraging EliseAI’s new AI-Guided Tour product in conjunction with the other EliseAI products has been a key addition to Summit Property Management’s operations, creating a self-serve prospect experience that expands touring hours and supports existing team members.
Hannah Lahr is the Director of Education and Training for Summit Property Management. She is responsible for all aspects of outbound property specific marketing as well as brand consistency across all Sentinel Peak / Summit assets. After graduating from the University of Central Arkansas with two bachelor's degrees, Hannah immersed herself in the multifamily industry including roles in property management, corporate strategy, resident services & retention, social media management, in-house training, community involvement, leasing protocol, vendor management and she is also actively involved in growing the Summit culture on site and amongst local apartment associations. Hannah is an ultimate team player who enjoys the tough assignments and coaching those around her on lessons learned to enhance property value on an everyday basis.
Sarah joined Summit Property Management in 2020 and has contributed to the success of several communities across the Dallas/Fort Worth area. Over the years, she has excelled in multiple roles, including Leasing Professional, Assistant Community Manager, and Community Manager, before taking on her current position as Operations Specialist. Sarah’s career in property management began in 2017, and she earned her Certified Apartment Manager (CAM) designation in 2020. Her dedication and hard work have earned her notable recognition, including nominations for Assistant Manager of the Year with the Apartment Association of Tarrant County and Community Manager of the Year with the Apartment Association of Greater Dallas.
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