There has been an explosion, in recent years, of digital-based conversational products. The most commonly used are chatbots, which use decision trees to deliver static, pre-programmed messages.

What used to be done through telephone and physical mail has been replaced by digital pathways and workflows.

Property owners must deliver a positive experience for leasing agents, or risk losing them. A.I. offers a bold solution.

Call centers are not plug-and-play, so you'll need to recruit, train, and onboard customer support agents, which can take weeks. You'll pour valuable resources into the process well before taking a single call.

While the goal for multifamily management companies is getting a signature on a lease, the path to that end goal starts a lot earlier.

It is a truth universally acknowledged that, during the workweek, people would rather inquire about communities after the working day.